We introduced Renault, a global French automotive company, to Smash Labs, an Italian gaming and tech studio. We identified the business opportunity and led to an agreement between the two: bringing SmashLabs’ games into Renault cars.
We sourced the project, developed the partnership strategy, and supported the execution of the project until the delivery in the latest Renault Filante model, commercialized in South Korea since March 2026. This project is ongoing, and in expansion.
“Renault x Smash Labs in-car gaming partnership” - since 2025