RENAULT x SMASHLABS
CREATIVE PARTNERSHIP
In 2025, we introduced Renault, a famous international automotive company, to SmashLabs, an Italian gaming and tech company. We identified the business opportunity and led to a partnerships between the two: bringing SmashLabs’ game(s) into Renault Korea’s cars.
We sourced the project, developed the partnership strategy, and supported the execution of the project until the delivery in the latest Renault Filante model, commercialized in Korea since March 2026.
This project is ongoing, and being expanded.